PHILIPPINES. Bacoor, Cavite. 2013. Real estate advertising billboard standing on top of a slum. Many poor Filipinos see foreign work as their only way to climb on the economic ladder out of poverty.
Camella, the real estate developer, with their small, cheap, and entry-level single-occupant housing, cater to the returning migrant worker market. Their website has the slogan: "We are here to give the Filipino the best reason to come home."