On the occasion of the launch of its new line of smartphones, Huawei asked the photographer to try one out. For several weeks he has shot with it in Minneapolis, his home city in Minnesota, as well as during his travels and family holiday to capture his daily life with the P20 Pro. He thus highlighted the phone’s skills, even immersed in water.
Alec Soth was then a member of the jury of HUAWEI-Next Image Award whose purpose is to explore new ways of expression and culture.
The images and videos have been used for the brand’s web and social media campaigns. The photographer also shared his experience...