Helsinki-based photography agency Viewmasters opened Laboratory, a photography gallery, in Helsinki on February 10, 2012.

The opening exhibition features Martin Parr’s eye-opening Think of Finland (February 10 – April 8, 2012). Parr’s exhibition presents a never-before-seen body of work from the internationally renowned photographer and member of the Magnum Photos agency.

In August 2011 Parr traveled between Helsinki in the south and Oulu in the north, capturing images of Finns and the Finnish way of life. The photographs depict Finns without sentimentality but with warmth and tenderness.

“I...