Portfolio - Reda Shows All of its Value Chain
Magnum Photographers
To celebrate its 150th birthday, Reda, luxury Italian wool manufacturer, wished to document the different facets of its industry. This group commission enlisted the lenses of Olivia Arthur, Alex Majoli, Paolo Pellegrin, Gueorgui Pinkhassov and Mark Power. Each photographer focused on one of the many aspects of such a unique entity, each with his or her own approach and sentiment. The resulting collections explore the farms and landscapes of Australia and New Zealand, the interaction between the human hand and the machine during industrial wool processing in Italy, the business strategies needed...
