JAPAN. Tokyo, Iwamotocho. October 30th, 2022. Fashion influencer Eriko Yagi, 66 years old, at her place where she lives with her two children and her husband.

Ms Yagi uses social medias to get fashion brands to sell her favourite style of clothes.

She says: « I didn't always like fashion. Since I was a child, I was afraid that people would die one day. Being born is a miracle in itself, and it is important to make the most of yourself while you are alive.
I collect things I love one by one to express myself, as the fashion style I like is not popular in Japan.
I started Instagram around 2015. Instagram posts can be sent out to the whole world, so I hope to reach the fashion designers I love.
I am not trying to increase my followers. I just put what I like and how I like. Intragram does not pay me.
Most of my followers are women, especially in the same age group. And fashion people.
I have never had a particularly bad experience with social networking. »