POLAND. Upper Silesia. Ruda Slaska. 2012. Working sketchbook of "The redheaded beauty" part of "The Very Beautiful Project" (2006-2012) My first teenage memory of Ruda Śląska a mid-size mining town, located at the heart of the industrial region of Upper Silesia was a vast palette of gray color and acrid smoke in the air. Two decades later I came back to the region has been facing major economical and social changes due to depleting coal resources and a declining mining industry. I decided to give voice to the local community and ask what they consider the most beautiful in their town. One of the last pictures I took was a portrait of Sabina the beauty contest winner organized by the city council. She had long red hair and that color in Polish language sounded the same as the town's name.