GB. England. Birmingham. Longbridge Rover Plant. The former office of John TOWERS, of Phoenix Venture Holdings, also known as the Phoenix Consortium. In a financially complex deal they purchased Rover from BMW in May 2000 for the notional sum of £10. In April 2005 MG Rover went into administration, by which time it is estimated that the four executives of Phoenix Venture Holdings had made £40 million. 2006