MALAWI. Salima District. February 5, 2013. Small farmer Fatuma Yasini, 29, in her home in the village of M'bwana, Salima District, Malawi. Malawi Mangoes is an agricultural startup founded in 2010 by two Brittish businessmen (Craig Hardie and Jonny Jacobs) to meet the global market demand for smoothie-ready fruit. Their plan was to become the link between the languishing wild fruit of Malawi and the insatiable demands of the juice industry. With the addition of some technological tools, they'd even be able to show buyers exactly where their fruit had come from, and how it traveled to reach them.